The 11 best primers of 2023 for every skin and makeup type
Let me say something controversial in the makeup world: I don’t like wearing foundation (for the most part), but I do love a daily primer.
While the two makeup products went hand-in-hand (the latter making the former look silky), primers have officially outgrown their reputation as foundation helpers.
It’s a similar trajectory with toners: they were once designed to adjust your skin’s pH after your highly alkaline cleanser probably screwed it up. But as the face wash became more elevated, less stripping, toners evolved to boast other benefits (exfoliation, hydration, etc.).
However, some people find primers (and, as it turns out, toners) completely unnecessary. I, for one, find them gorgeous even if I don’t wear any makeup that day, and I bet I’ll convince you to make them a priority, starting with the best primers below.
Here you will find great formulas for every skin type, problem and makeup goal.