Since its launch in 2004, OkCupid has been connecting compatible couples and long-term relationships. Thanks to a huge number of questions and a powerful algorithm, finding a suitable partner is not as difficult as it seems.

In each profile, you get a percentage that shows how compatible you are with that user based on three factors: what you tell the app you’re looking for in a partner, what that person tells the app you’re looking for in a partner, and how you both respond to relevant questions.

Michael Kay, OkCupid’s director of brand and communications, evaluates the app’s successful dating practices.

“Each question is personalized for each user,” Kay explains. “For example, there are specific questions that LGBTQ+ users might get, or depending on geography and location, you’ll get different questions. This means that not everyone will see and have the same questions as others.”

Kay says there were nearly 200 million responses to OkCupid questions in 2023 alone, and nearly 10 billion since the app launched.

For me, OkCupid really stands out in the dating world because it’s easy to use and asks questions that other apps don’t.

OkCupid’s premium membership starts at $45 per month, but the app’s free membership is much more substantial than harmony’s free plan, with access to most of the core features.