“I’m sure there’s a song you can hear, maybe even a few notes, that will take you back to your teenage life,” Quick says. The same goes for certain foods or smells.

He explains that while a song, snack, or scent may be forgotten in and of itself, it is more likely to be associated with an emotion or memory that makes it andforgotten. For this reason, Kwik recommends attaching emotion to your first meeting.

“Ask yourself, ‘Why do I want to remember this person’s name, and how will it make them feel?’ How will that make me feel?” he says. You only need one answer! Here are some examples: