“It’s not even an underestimation, but consistency [with] retinol and sunscreen—a combination of both.

“Using retinol at night has been really great for my skin and I love that retinol and SPF are getting the love they deserve. Over the past few years, TikTok has really helped people understand the importance of sunscreen and using it every day.

“Many people think of SPF as just sun protection, but it also prevents damage. If you’re trying to reduce hyperpigmentation, dark spots, and overall skin brightness, you want to use retinol and vitamin C, but you want to use SPF to protect your skin so that if you have pigmentation or dark spots, they don’t get darker.

“We’ve developed Summer Friday’s Midnight Ritual Retinol Renewal Serum, which is gentle yet effective. My co-founder, Lauren Ireland, tried retinol and she really couldn’t tolerate anything. Every time she tried it was too annoying. She will be embarrassed and want to stop using it.

“There are so many people like Lauren who want retinol, but they don’t want to go through the ‘ugly’ retinol or the period where your skin has to be sensitive to using retinol. So we wanted to formulate a percentage ratio that would be gentle but effective.

“And then our SPF is a [fan] favorite. My favorite person to say they liked it was Pamela Anderson. I love that she uses our SPF, especially since she’s such a Malibu girl.

“It wears so well under makeup. Feels like a serum. Usually you can tell when you wear a mineral sunscreen or there is some white cast, but it wears really well. I’m wearing it on my skin today. You can’t even tell it’s on you.”